On December 1st, 1914 Alfieri Maserati founded "Società Anonima Officine Alfieri Maserati", at Via de'Pepoli 11 in Bologna. The company specialised in preparing cars for road racing. This date marks the beginning of the history of one of the most glorious marques in the automotive world.

In 2004 Maserati reached another important goal, celebrating its 90 years with a unique event. Celebrations took place on the 17th, 18th and 19th September 2004 with cars travelling on a route from Milan to Rome, stopping at the factory in Modena.

Centrepiece of these celebrations were 90 Maserati Spyder and Coupé models from the current range. These cars were decorated to commemorate an important international event for each of the last 90 years - for example, the year 1969 was represented by man's first landing on the moon. 3M decorated the cars with special adhesive film - 3M Scotchprint® Graphics, which allow extraordinary quality in the reproduction of images.

Thanks to Maserati, all ninety cars and their livery can be seen on this page.